With the dwindling popularity of cable TV and the radio, YouTubers have taken the world by storm, and beauty bloggers have changed the makeup game. Now, you can learn all the new tips and tricks from the comfort of your bed. That said, there are a few YouTubers who stand out – these influencers each bring something new to the table. For anyone who is new to makeup or is even exploring new looks, here is a list of beauty vloggers who are worthy of a spot in your subscription box.


1. Huda Kattan

Huda Kattan is an up-and-coming makeup artist who makes videos on the side. She created a blog in 2010 to share makeup tips and tricks, and three years later, she founded her own company, Huda Beauty. What sets Huda apart from any other beauty vlogger is her focus on skin care and glow. She caters her products and videos to all audiences. Check out her channel for new ways to upgrade your look.


2. Manny Gutierrez

Manny Gutierrez is one of the most famous male beauty vloggers out there. He was the first male to become an ambassador for Maybelline and has played a large role in eradicating the stigma of men wearing makeup. Not only is he an ambassador for change, but he is also very talented when it comes to full glam looks. Check out his channel and his Instagram for videos of him having fun and doing what he loves.


3. Jackie Aina

Jackie Aina is a youtube based beauty vlogger with over 2.2 million subscribers. She takes makeup and makes it her own and is well known for calling out brands for their lack of dark tones when it comes to face makeup. As a result, many other makeup artists have noticed the discrepancies and have brought these issues to makeup companies. Because of MUAs such as Aina, the cosmetic industry is rapidly shifting to embrace diversity. Watch her videos if you want to learn how to do natural looks and learn about different ways to highlight your facial structure.


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4. Pony

Pony is one of Korea’s most influential beauty gurus and has changed the game for Korean makeup. Pony Effect, her cosmetics line, is based on individuality and different ways to express oneself. Her videos are filled with detailed explanations of every makeup look possible. Check out her channel for a fresh new style and learning various methods of enhancing your everyday look.

The days of learning makeup from magazines and experimenting with your friends are over. With YouTube, you can do it all with a single click. Make sure you tune into these four YouTubers to learn about and implement different looks on a daily basis!

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